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- “Brand posturing” - assertions that a particular brand of hearing aid is superior to all others. Consumer Reports magazine July 2009 report on hearing aids stated "there are differences between hearing aid brands but they are not significant enough that you can say what are the best brands”
- Paying a low monthly payment for an overpriced hearing aid.
- “The Emperors New Clothes” - marketers know that consumers only care about what’s new- not what’s better so be cautious about terms like breakthrough, advanced performance, extended wear & new.
- Anyone advising you that the more channel your hearing aid has the better you will hear-in conventional digital signal processors after 4 channels there is no benefit of additional channels.
- Subsidizing full page newspaper ads by overpaying for hearing aids.
- "FREE BAITING" the suggestion that you are getting something for nothing; batteries, lifetime service warranties, etc.
- "SALES PSYCHOSIS" assuming that because an ad says it's on sale that it is in fact a good buy.
- BRAND POSTURING - assertions that a particular brand or model of hearing aid is superior to all others. This tactic is very often used by ENT clinics to promote price fixed brands so they don't have to compete with other dispensers on price. A hearing aid is like a prescription lens for your ear and the success you will have with a hearing aid is in direct relationship to the damge in your cochlea [organ of hearing] not the brand of hearing aids you choose.
- SALESMEN in physician lab coats.
- "Participants needed for new technology trial"- legitimate Beta testing & trials are done well before a hearing aid is ever put in a retailers hands
- Invitations to come in and meet the "VISITING EXPERT"
- 6-12 month same as cash promotions, means you need to refinance your house to pay for it.
- EAR-CAM INSPECTIONS - if you think it's wax, see a physician.
- Overpaying at warehouse clubs
- Mail order and internet mistakes
- 2 for 1 promotions at MSRP
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Gimmicks and Bad Practices to Avoid When Shopping For Hearing Aids: